It is understandable when some items are not conveniently available like it is in the USA, to buy online. In USA, you have to go to a mall for everything because retail shops cannot keep everything. And anything less is not viable in a country that large with a population that less.
But India is not such a case. There are people and retail stores all around. Right now it only feels foolish to buy Mamy Poko diapers at ₹690 retail price when I could buy it at ₹550 on Amazon. Let's see who suffers when I do this.
I think the manufacturer does not. Even at ₹550 the wholesaler got it to me for, he the wholesaler, the manufacturer and Amazon all have made money.
The guys who lost money in between is the small time retailer, the only guy who earns less than me in this whole chain.
The mall that doles less discount to me, the ones who cry crocodile tears and try to win sympathy against the online business in USA, are at the end of the day some corporate. A business that first mercilessly killed the small time retailer there. And later lay the coup-de-etat on his entrepreneurial spirit by employing him as a helper in this mall.
But all this should not divert the Bhartiya mindset. That is a different market from this.
You learn about charity being the means to salvation. Then first thing is to not rob those weaker than you of their dignity regarding running something of their own
So here should be your choice sequence when buying an item:
- Is it readily available at the small single retail store
- Is it available with the small retail chain
- Is it available online
- Is it available at the mall
Go ahead, take the walk, speak to people while you make the purchase. It's worth the little extra.
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