Sunday, June 25, 2017

The revenue country impact on films

The film industry in Bharat no longer makes the big money by focusing on the domestic market alone. Films have to be made by keeping the fan following from international audiences.

Such international appeal money also naturally leads to improvement in the technical aspects of film making: choreography, fights, locations.
It also tends to attract the best talent in music and singing.

This invariably also leads to films being made based out of those locations where the fan (read: the money) is located. This is specifically so for regional audiences who otherwise have just the regional state as their revenue source, versus say the Hindi film industry which can count almost the whole country as their market.

In general, Telugu films thus rely on US, Tamil films on the Singapore, Malaysia markets, Punjabi films in Canada and Malayalam films on the Gulf market. This is just representative to point out the major source of foreign revenue and not to claim that (say) Tamil or Malayalam films don't get released or don't earn much revenue from US.

The risk now in this is that it automatically shows only the glossier, and immediately visible developed side of these countries. The natural effect in 80% of the audiences then is to develop a distaste towards living conditions in Bharat and an aspiration to relocate to those countries.
In some ways this is good because the general population starts pushing their elected representatives asking why conditions can't be better and at least comparable to those shown in the foreign locales. But the downside is losing the talented folks who consider it as a lucky escape once they are able to relocate. Of course which is not the right choice for those reasons, as happiness is subjective and not an objective feeling.

The other point to note is how the revenue source and hence storyline changes when the immigration equations change. For example, Malayalam film industry which traditionally has depended on lower class labour force in the Middle East and was already short on big money, gets further hit when Gulf policies are to send back these laborers.

No comments:

I've switched to artoac1.wordpress.com

Dear reader, I've switched to WordPress upon getting the pop-up that the current Blogger app is not configured to the upgraded version ...