What constitutes Seva

Seva (Selfless Service) is intrinsic to the the culture of Bharat. As much as "lokah samastha sukhino bhavantu" and "Sahana vavatu". There isn't a sense of competition.

Although for those in the corporate structure, Service is used loosely for industries ranging from Hospitality to IT Support. But in the Bharat of old, all these would have been "Dharma". Your duty as per your role in society. So the meaning of Seva had to be specified as "Selfless Service" than just "Service".

But I see "spiritual" NGOs today deploying to their advantage, an army of volunteers, to market and execute their work, earn revenue, and yet be made felt as doing "Seva".

This article is to introspect my point of view of this, which I'm sure is a question that comes in the mind of many.

It's very easy to determine when, on behalf of the NGO, you serve a third-party. Like a village or a charity. That is no-doubt Seva.

It is also easy to understand when you serve free food on behalf of the organization to those seeking food.

But what when you are working on activities that benefit the organization monetarily, would it be Seva? Well, what if you don't want any money. Well, then it definitely is Seva. But if the organization doesn't have a policy or plan to pay you, but will only go seeking other volunteers, it becomes a Business Model in my view, a very profitable one.

I've seen some organizations like the Art of Living channelizing the volunteer movement very effectively. The free follow-ups after you attend their courses, imply that they pay rent of the place they conduct these follow-ups, and the generous time and Seva of the teachers, in turn benefit you. For Rs 1500 Basic course, you get free Annadanam and lifelong follow-ups. And I've seen how, in the Art of Living, the followers themselves volunteer to go further. There is no pressure for me to get involved if I don't want to. There is no money talk, just comity. So definitely they've come up with a unique model of making people feel part of something bigger than themselves, perhaps at minimal cost in terms of teaching, but definitely worthwhile in terms of the follow-ups.

But what has irked me is when their followers use "Seva" for calling out people to market their courses. I've also seen very less "Seva" to outsiders, all seva at the ground level seems to be for internal revenue generation. 

Being an NGO, all their money goes into upkeep or charity. But does it go into funding AOLs subsidiary businesses on FMCG and Ayurvedic hospitals.

End of the day, I'd like to think there are systems where all this is duly audited. And while the Seva model by the AOL has its pros and cons, no question about the fact that they have involved in big money charity in countries they've been involved in. And Guruji's been very assertive in speaking his mind, be in social issues or in defence of our heritage. Given his stature, name and fame gained, there was no push on him too. That has indeed been a great form of Seva.